A United States media expert has challenged non-profit journalism to strive for high standards of transparency to gain public trust whilst cultivating mutually beneficial relationships with communities to sustain their work.Non-profit journalism operates without the concern of dividends and the need to make a profit. Most depend on individual donations and or grants to pay for operational expenses.“One of the things that really distinguishes nonprofit journalism, in my opinion, it’s one of the highest standards, is transparency,” said Lorie Hearn, Chief Executive Officer of inewssource based in San Diego in the United States.
